Sino-Australia Marketing ( ! SCHOLARSHIPS )

 

This major is the largest Chinese-foreign cooperation program in Guangdong province, its professional competitiveness ranking among the top 5 in Mycos report on graduate’s quality. International teaching philosophy is adjusted to meet the conditions of China education and has earned wide recognition in student’s cultivation. The rate of admission to domestic and international universities exceeds 30%. So far, hundreds of students have obtained master degrees. Our graduates have strong competitiveness in domestic industries. Excellent alumni now work in famous international enterprises or domestic listed companies such as Pfizer Inc., Sanofi, BAIYUNSHAN PHARMACEUTICAL HOLDINGS CO., LTD, BUHEALTH with a high salary. We use professional textbooks and curricula closely integrate with international educational resources. Our faculties have the qualification of teaching both in China and Australia, among whom 50% have overseas study experience.

 

Training Objective: Cultivate high-quality technical talents who are in a comprehensive development of morality, intelligence, physical, aesthetics and labor skills, with good professional ethics and a solid foundation for career development. You should master the basic theoretical knowledge and professional skills necessary for the pharmaceutical business and management (the direction of Sino-foreign cooperation), engaging in marketing, product sales, marketing planning, academic promotion, market channel maintenance, sales ordering, and customer service management in the field of pharmaceutical circulation.

 

Major Courses: Undertake project work, Design and develop an integrated marketing communication plan, lnterpret market trends and developments, Conduct  market research, Analyze consumer behavior for specific markets, Establish and adjust the marketing mix, Implement and monitor marketing activities, Make a presentation, Pharmaceutical product knowledge, Pharmaceutical management practices, Basic pharmaceutical knowledge

 

Qualification and Certificate: Marketing Manager, Business English

 

Job Prospect: Mainly oriented to jobs in market promotion, product sales, medical information communication, marketing planning, academic promotion, market channel maintenance, sales documentary, customer service management in the field of pharmaceutical circulation, as administrative assistants, personnel specialists, conference hosts and office clerks in various foreign-funded enterprises, joint ventures and institutions.

 

! Scholarship There’s a Box Hill Institute(BHI) scholarship for this course.